Fractional CMO · Branding & Positioning
You’re good at what you do.
The market should know why it matters.
I help businesses, coaches and consultants at €500k–€10M a year sharpen their positioning, build a brand that earns premium prices, and turn it into a marketing engine, without hiring a full-time CMO.
No pitch deck. A real conversation about where you are and what’s holding growth back.
Sound familiar?
Growth stalls long before the product does.
“We’re different” isn’t landing
Prospects compare you on price because they can’t see what makes you the obvious choice.
Marketing is busy, not effective
Content, ads, a new website, but no single message tying it together, so results stay random.
You are the brand
Sales depend on you personally. The business can’t scale past what you can say yes to.
The approach
Positioning first. Everything else gets easier.
A fractional CMO gives you senior strategy and leadership for a fraction of the cost of a full-time hire. My focus is the foundation most companies skip.
Positioning & messaging
Who you serve, the problem you own, and why you, said in a way your best clients repeat back to you.
Brand strategy & identity
A brand that signals the right level: voice, visual direction and story aligned with the price you deserve.
Offer & go-to-market
Packaging, pricing logic and a clear path from attention to qualified conversation.
Marketing leadership
Roadmap, priorities, budget and vendor oversight. I lead the team and agencies so execution matches strategy.
How it works
From fuzzy to focused in clear steps.
Discovery call (free, 45 min)
We look at your business, market and goals. You leave with first insights, and we decide together whether working together makes sense.
Diagnosis & positioning sprint
Customer and market research, competitor review, and a positioning built to be defensible and distinct.
Brand & message system
Messaging, offer architecture and brand direction, translated into guidelines your team can actually use.
Ongoing fractional leadership
A monthly retainer where I run strategy, guide execution and track what moves revenue.
Who it’s for
Built for established, ambitious businesses.
- Companies at €500k–€10M that have outgrown founder-led marketing.
- Coaches and consultants with proven results who want to be recognised as the category reference.
- Leaders who value strategy, are ready to decide, and want a partner rather than a vendor.
Not a fit: businesses looking for the cheapest execution, or still validating the idea.
About
Hi, I’m Tony.
I’m a fractional CMO specialised in branding and positioning. I work with a small number of businesses, coaches and consultants at a time, so each gets senior attention and not a junior account manager.
My belief is simple: when positioning is clear, marketing gets cheaper, sales get easier and pricing gets stronger. My job is to make that clarity real, then help you act on it.
FAQ
Questions you may have.
What is a fractional CMO?
A senior marketing leader who works with you part-time, on a retainer. You get strategy, direction and accountability without a full-time executive salary.
How is this different from an agency or freelancer?
Agencies and freelancers execute. I define what’s worth executing: positioning, priorities and message. I then lead the people who do the work.
How long do engagements last?
A positioning sprint typically runs a few weeks. Ongoing leadership is usually a minimum of 6 months, because brand and positioning need time to compound.
What happens in the discovery call?
45 minutes, free, no obligation. We cover your situation and goals, I share my first observations, and we see if there’s a fit.
Do you work in Italian and English?
Yes, both. Projects, workshops and deliverables can be run in either language.
Ready to be the obvious choice?
Pick a time for your free 45-minute discovery call.